Graphic Design: Making Logos Better or Better Logos

Logos can be super frustrating for small and mid-range businesses. Before I threw myself into the graphic design thing, the extent of my experience was with WordArt and ClipArt, neither of which looked good at all. Well, don’t get me wrong. It totally did when I was working on my 5th grade dioramas. Who could beat the slanty, blue, 3d text? No one.

 

Anyway–logos follow you around. EVERYWHERE. At least they should. It’s called branding. There’s a reason when you play those “guess who the logo belongs to” games, you OWN. It’s cause a company’s visual identity is important.

 

Enough verbiage. Long story short–there are a lot of people who don’t need a completely new design concept. They just need a more refined concept. Recently, we helped out one of our friends over at Sawyer Web Works with a logo redesign. Here it is:

 

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What We Did (Pretty Much):

1. We had a small, static, jpg to work with.
2. We ran a diagnostic on the fonts that were used in the original design, and replicated them.
3. We then went on to manually vectorize** the leaf, as the primary icon.
4. After this we assembled a new, completely vectorized logo in the client’s preferred format and optimized it for the new website that they’re creating. (Mainly changed the color scheme)
5. Now the client has an infinitely (in theory) scalable logo that they can use on any and all projects that they have in the future. No more pixelated, tiny, off-color, logo.

 

If you’re interested in getting your logo looked at, we do free consultations (you know, like you wish they did at the mechanic?). Just shoot us an email or reach out using facebook or twitter.

 

Love to work with you.

 

Nate.

 

**Vectorize: Making an image infinitely scalable. Vectors never, ever, become pixelated.

Nate Smith

Lead Developer and CEO

I am a web developer and designer, as well as a husband and father. I grew up in the Boston, MA area and will forever be a Bostonian. I'm passionate about building sites that look great, are easy to navigate, and that work really well on all devices. The languages I work with most are PHP and MySQL, Javascript, HTML5, and CSS--but I also have experience with Ruby, Linux and ASP. The applications I use on a regular basis are Adobe CC, Sublime Text, and PHPStorm.

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